PORTFOLIO

I created a comprehensive communications plan for GASD from the ground up utilizing six goal areas with several objectives and strategies within each goal.

Comprehensive Communications Plan

GETTYSBURG AREA SCHOOL DISTRICT

The landscape of education changed right before our eyes in a matter of moments. Learn how a completely virtual kindergarten class and a hybrid high school class navigate the pandemic.

Learning Through

a Pandemic

GETTYSBURG AREA SCHOOL DISTRICT

Working with our instructional technology staff, I assisted in creating this video to promote our district's cyber learning program.

GASD Cyber

Promotional Video

GETTYSBURG AREA SCHOOL DISTRICT

As part of an enhanced internal communications initiative, I developed a newsletter for staff named the GASD Snapshot. This monthly newsletter showcases stories and other events happening around the school district.

GASD Snapshot

Newsletter

GETTYSBURG AREA SCHOOL DISTRICT

I led the charge to update and review six communications-related policies for the district. This ensured that our practices were current with the law along with other changes in the world of communications.

Communication
Policy Updates

GETTYSBURG AREA SCHOOL DISTRICT

The GASD Spotlight is part of my communications strategy to provide continuous positive stories and coverage of events at the school district. This standalone website allows users to experience a smooth and uninterrupted visual and reading experience.

GASD Spotlight

GETTYSBURG AREA SCHOOL DISTRICT

This program was created as part of a goal to enhance staff morale and to celebrate our staff, volunteers and community partners all year long. Each month, three recipients are chosen to receive a GASD Glows award for their embodiment of the district mission and vision statements.  

GASD Glows

GETTYSBURG AREA SCHOOL DISTRICT

In my first-ever podcast interivew, Andrea Gribble and I discuss the implementation of a new communications program in my school district. This program increased our social media engagement by more than 50% by utilizing our own staff to harness the power of telling our district's stories.

Podcast Interview

GETTYSBURG AREA SCHOOL DISTRICT

I created a brand new website from scratch for the Beef Excellence organization. The new website features easy-to-read fonts, bold and contrasting colors and a mobile-responsive design.

Website Creation

BEEF EXCELLENCE

OTHER PROJECTS

Dairy Challenge

Mobile App

Using a drag-and-drop platform to make editing a cinch, this mobile app (on Apple and Android) for the Diary Challenge was built from the ground up using pages and folders to easily display content to users who are attending its events. 

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National Apple Harvest Festival

Complete Marketing Strategy

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I oversee and am responsible for carrying out the complete marketing strategy for The National Apple Harvest Festival. This includes utilizing a budget of $100,000 to market the festival through digital and print creative means from television and radio advertising, brochures, billboards and more. The National Apple Harvest Festival has nearly 30,000 followers across its social media networks. Check out the festival on Facebook, Twitter and Instagram.